HTC company was once one of the largest manufacturers of Android-devices. Its market position was undermined by South Korean giant Samsung, which is skyrocketing increases its presence in the market. In order to survive in the fierce competition, HTC has developed a new guide strategic development plan.
It seems that this plan pays off as sales of the current flagship HTC totaled 5,000,000 units, while in the U.S. smartphone took third place in popularity.
Despite the fact that the HTC marketing budget is ten times less than the Samsung, the Taiwanese company is seeking to use all available means to advertise and promote their products. The latest step in this direction - is to attract Hollywood actor Robert Downey Jr. to shoot commercials HTC. As reported by Bloomberg, HTC Downey signed agreement worth U.S. $ 12 million, according to which the actor will take part in the campaign, HTC planned for the next two years.
Actor Robert Downey Jr. has become extremely popular due to the role of Iron Man, he played in several of the same movie, shot on the famous comic strip «Avengers» (The Avengers), which has the rights to the corporation Marvel Worldwide. Recently it became known that Downey signed a contract to participate in the shooting of two more films in this series.
This actor - not the first celebrity to advertising attracted smartphone. We can recall such top stars as Daniel Craig and Rihanna, who also contributed to the advancement of mobile devices on the market today.
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